[INNEWS Comprehensive Report] Recently, Jiranun Wongmonkol, chairman of the Cambodia-Thailand Business Council, revealed that ThaiBrew Company, a subsidiary of Thailand’s TCC Group, decided to establish the “Chang Beer” brewery in Cambodia.
Jiranun Wongmonkol said TCC Group will build a new brewery (Chang Beer) on 11 hectares of land in the Sovann Phum Special Economic Zone along National Highway 1. The reason they built a brewery in Cambodia was to be more competitive. If it is imported, the cost will be very high, including import taxes, logistics fees and other expenses, making the price very competitive.
Jiranun Wongmonkol pointed out that the opening of the factory is a long-term investment for the company, which sees growth potential in Cambodia, especially as the products produced can be obtained locally at competitive prices. In addition, the company will invest nearly US$200 million to build a second OISHI green tea beverage factory on a 7-hectare site.
According to Thapana Sirivadhanabhakdi, CEO and President of ThaiBev, the company plans to invest 7 billion baht from October 1 to expand its domestic and overseas business. Of this amount, 4 billion baht will be used to build a new brewery in Cambodia, while the remaining 3 billion baht will be used for transportation infrastructure, biogas plants and other strategic initiatives.
ThaiBev will build its first brewery in Cambodia and it is expected to be completed within two years, said Michael ChyeHin Fa, the company’s head of beer products. The factory has a total annual production capacity of 50 hectares.
As the tourism and food and beverage industries recover, ThaiBev is taking steps to strengthen its brand and position to become more competitive.